Music video styles and conventions

In this section I will be going over the different music conventions, an example, an explanation and animation pact on audio audience of style.

Animation
Animation is when a music video is created using images being created and then recreated only being changed slightly and continued, when played it images will look like they are moving. An example of this would be move your feet junior senior as they use animation throughout the whole video.

The reason this is done is because the artist may not want to be seen and/or they feel like they are ugly and also they may not think they appeal to the song and the record label could ask they to be animated. For example in the same song the artist duo is represented as cartoon man and kid. But in real life they much older. This is because it is such animated and energetic song that 2 grown men may not have been right for it. The song uses this convention well as it keeps to a silly 8 bit cartoon feel which suits the song pretty well.

As - live

As live is when a music video is a concert but it is fake, this is done to make the artist/band more appealing to their audience, the song usually has the artist and/or band on a stage dancing, playing their instruments and singing (lip-syncing). This is done in the music video, Outkast - Hey ya, through out the video the artist plays most of the instruments and dances around and it is staged as a concert and at the same time being filmed and being shown on television, the music video featured a live performance by a band, all eight of whose members are played by André 3000, which was to mimick the Beatles' 1964 performance on the Ed Sullivan Show.

Narrative

Narrative is when there is a story line to the song and this can get the viewers involved and actually make them care fro the actor/artist. this is done in bob - magic as we see him in a story line.The story is simple, B.o.B the artist is trying to wake himself up from a dream. He was also performing with rivers cuomo in the video on a stage at a wild party. In addition, Paul Iacono from the MTV show The Hard Times of RJ Berger is featured dancing on stage. The video was directed by Sanaa Hamri.

Intertextuality

This is when a music video uses idea/footage from another form of media e.g. animation and movies.This is used in a song called Pokemon 'catchatronic', in the music video all of the shots/scenes is from the animated show and continuously using them and making a song that has over 1 million views on YouTube. The song is done well as through out all most all the voice and sound effects are from the show which reminds the viewers of the different scenes of the show and make them want to re-watch the episode earning the company even more money.

Interpretative

Interpretative is when lyrics match up to some degree of the lyrics, for example if the artist says 'Catching that cat down the road,' then you would see him running down the road catching, in the song slim shady- Eminem, what ever he sings about, it comes up on the video. At 03:16 eminem says 'He could be working at Burger King, spitting on your onion rings,' and on the screen he does exactly what he said. Then at 3:18 he says 'Or in the parking lot, circling,' and again he is coping the lyrics and projecting them onto the screen, The reason this is done is so that the viewer can have a better visual representation of whats happening so they can remember that scene a lot more.

Impressionist

This is when a music video's images match the mood and/or the pace of the song but does however match the lyrics. This is done so that the song doesn't just seem like an ordinary song and so that the music video can be a hot topic for viewers to talk about as they then after hearing the song thinking its going to have a music video based on how the song sounds so if the song is slow paced then the viewer thinks the music video is going to be slow paced but instead have a random unique music video like the one below. In this song (firefly by owl city), the mood is kind of childish and the lyrics use larger words that a child would not know or know of. The song 

Surrealism/abstract

This is when a music video have an element of surprise and becomes unexpected. This is done to make the audience through word of mouth tell their friends/family about the surprise and make them watch it, and then the loop continues for a very long time, till everyone hears about it. In the music video wreaking ball by Miley Cyrus, before watching the music video the song sound pretty normal but after seeing it the music video then becomes a topic that everyone talks about as it spreads via mouth to mouth and social networking sites like facebook and twitter.